If you’ve started looking into advertising your business across different platforms, then mobile advertising won’t be a new term for you. Like the internet, every day more and more people have access to cellular technology and smart phones worldwide. Tapping into this market and its potential should be an essential part of your marketing strategy if it isn’t already. Below are five reasons we consider mobile advertising an integral part of your next big opportunity.
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We’ve all seen banner ads. It’s inevitable. As soon as you log onto the internet, they are likely to be in any given page you may be browsing through.
If you’re a marketer or a business and are considering different online platforms for advertising, you should consider banner advertising. So how do you start? Here are some things you should consider:
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Like anything to do with the internet, the digital marketing industry is rapidly changing and evolving. The advent of different platforms, mobile phones, the different thing you can do online, and ever-increasing global access to the internet has made marketing online a big part of any business’s advertising budget. Performance advertising is seen as one such evolution of the ad industry. It is often compared and contrasted to its predecessor, brand advertising. Here we’d like to look at some of their differences.
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A banner advertisement is a form of online advertising through banners, originally click through rectangular images typically located at the top of a webpage, banner ads have come a long way since their origins. The essential purpose of the banner ad, is to display an image or advertisement that catches the user’s attention and gets them to click on it.
There was a study that found that users who ended up on a website redirected from a banner ad were 70% more likely to complete a desired action than those who visited the page via any other medium. Another study showed that banner ads have a 33% higher response rate than billboards, which are mostly use to promote brand awareness and top of mind.
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Display marketing refers to visual advertisements seen online, typically in the form of banner ads, which use visuals, compelling images, text, logos and animation to place a message on the internet. We’ve discussed banner advertising and its effectiveness on the blog and would like to follow up now by discussing the metrics that can be used to measure this effectiveness. These are the tools used to measure the success of your display advertising campaign.
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We’ve mentioned that your brand is your business’s “personality” (see: Three reasons why branding is important for any brand). Everything from what it looks like to what it represents and how it functions. Like any evolving person, or personality, a business also evolves and therefore so does a brand. When is it time to face the facts and acknowledge that your company has outgrown your brand, that it’s message or purpose has developed? Rebranding is not necessarily the outcome of a company’s shortcomings, even the most successful companies rebrand eventually. The key is knowing if the timing is right.
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During the buyer-seller integration, Demand Side Platform companies offer so many opportunities for their audiences. However, many people do not have any idea of how the buyer-seller integration happen. Agencies and companies that provide advertising spaces also automate their processes and collect better results by using the Supply Side Platform.
A Supply Side Platform is a kind of software designed to sell advertising and maximize the prices in an automated way. These platforms allow advertisers to connect their products to various Demand Side Platforms and networks in order to connect consumers.
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The debate for banner ad effectiveness is a toss-up. There are those who say it is obsolete and others who are searching for new ways to design and place the ads in such a way to maintain their effectiveness.
Although there is a general decrease in the use of banner ads (Is Banner Advertising Dead?), there are some statistics that show that banner ads aren’t dead.
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This question has long been in debate. After an initial boom for banner ads in the late 90’s and early 2000’s there are plenty of statistics that prove that banner ads may not be relevant anymore…but is it true? Let’s present the arguments.
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What are the benefits of online advertising?
If you or business have not considered creating an online campaign as part of your marketing strategy, consider the following benefits and discover why internet marketing is the leading medium for marketing globally.
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