Five Reasons To Make Mobile Advertising Your New Priority

If you’ve started looking into advertising your business across different platforms, then mobile advertising won’t be a new term for you. Like the internet, every day more and more people have access to cellular technology and smart phones worldwide. Tapping into this market and its potential should be an essential part of your marketing strategy if it isn’t already. Below are five reasons we consider mobile advertising an integral part of your next big opportunity.

Continue reading “Five Reasons To Make Mobile Advertising Your New Priority”

The Debate for Brand vs. Performance Advertising

Like anything to do with the internet, the digital marketing industry is rapidly changing and evolving. The advent of different platforms, mobile phones, the different thing you can do online, and ever-increasing global access to the internet has made marketing online a big part of any business’s advertising budget. Performance advertising is seen as one such evolution of the ad industry. It is often compared and contrasted to its predecessor, brand advertising. Here we’d like to look at some of their differences.

Continue reading “The Debate for Brand vs. Performance Advertising”

Banner Ad Basics

A banner advertisement is a form of online advertising through banners, originally click through rectangular images typically located at the top of a webpage, banner ads have come a long way since their origins. The essential purpose of the banner ad, is to display an image or advertisement that catches the user’s attention and gets them to click on it.

There was a study that found that users who ended up on a website redirected from a banner ad were 70% more likely to complete a desired action than those who visited the page via any other medium. Another study showed that banner ads have a 33% higher response rate than billboards, which are mostly use to promote brand awareness and top of mind.

Continue reading “Banner Ad Basics”

Your Guide to Display Advertising Metrics

Display marketing refers to visual advertisements seen online, typically in the form of banner ads, which use visuals, compelling images, text, logos and animation to place a message on the internet. We’ve discussed banner advertising and its effectiveness on the blog and would like to follow up now by discussing the metrics that can be used to measure this effectiveness. These are the tools used to measure the success of your display advertising campaign.

Continue reading “Your Guide to Display Advertising Metrics”

How to Know It’s Time to Rebrand

We’ve mentioned that your brand is your business’s “personality” (see: Three reasons why branding is important for any brand). Everything from what it looks like to what it represents and how it functions. Like any evolving person, or personality, a business also evolves and therefore so does a brand. When is it time to face the facts and acknowledge that your company has outgrown your brand, that it’s message or purpose has developed? Rebranding is not necessarily the outcome of a company’s shortcomings, even the most successful companies rebrand eventually. The key is knowing if the timing is right.

Continue reading “How to Know It’s Time to Rebrand”

Demand Side Platform companies: the buyer-seller integration

During the buyer-seller integration, Demand Side Platform companies offer so many opportunities for their audiences. However, many people do not have any idea of how the buyer-seller integration happen. Agencies and companies that provide advertising spaces also automate their processes and collect better results by using the Supply Side Platform.

A Supply Side Platform is a kind of software designed to sell advertising and maximize the prices in an automated way. These platforms allow advertisers to connect their products to various Demand Side Platforms and networks in order to connect consumers.

Continue reading “Demand Side Platform companies: the buyer-seller integration”