If you’ve started looking into advertising your business across different platforms, then mobile advertising won’t be a new term for you. Like the internet, every day more and more people have access to cellular technology and smart phones worldwide. Tapping into this market and its potential should be an essential part of your marketing strategy if it isn’t already. Below are five reasons we consider mobile advertising an integral part of your next big opportunity.
- Accessibility: As in, accessibility to your audience. You don’t have to wait for your target user to get home or to the office and sit in front of their pc in order to access them. Users have their phones on them everywhere, they are constantly refreshing social media feeds and checking apps no matter where they are, if it’s in transit, among other friends at a social event, at home, or work. Mobile advertising is essential if you want to stay up-to-date and in the growing marketing industry and if you want to get eyes on your ad.
- Growing Industry: The Pew Research Center reports that two thirds of Americans own smart phones. This number is increasing and is expected to keep doing so. It is important that you don’t let this increasing audience go untapped, especially when it gives you access to users of all ages, ethnicities, social and economic backgrounds more than ever before!
- Live Location: Much more specific than a computer IP address, people’s phones are typically on their person’s throughout the entire day—they take it from their home, along for all their car rides, to work, school, happy hour, and to bed at night. This gives you the advantage of sending out location-based advertising if that’s relevant to your business. You can know when your user is close to a restaurant or store they go to frequently, what the weather is like where they are or if it’s rush hour and send specialized mobile ads!
- Deterministic matching: Mobile devices contain unique IDs that actually allow you to track, through the use of different technologies, user habits online and offline. This gives you incredibly specific insight as to user habits, where they go, what they do and what they like. Accessing this metric allows you to create a more specific user profile and create highly specialized ads for that user.
- Cost: The old question of budget, when it comes down to it, mobile advertising (along with other types of online campaigning) simply costs a fraction of what it does to advertise on television, radio, and print. It’s trackability allows you to make almost-immediate adjustments based on whether you’re reaching your audience successfully or not.