How to Build Up a Successful Online Campaign

How to Build Up a Successful Online Campaign - marketing campaing

It’s the new year, you want to reach new customers but you’re working off of last year’s resources. Creating an online marketing campaign doesn’t have to difficult—or costly. The key is knowing your consumer. With your target market well-defined, following these five steps will help you build a successful online campaign that gets you the result you want!

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How your small business can take advantage of the demand side platform

The Internet is big and you can take advantage of a lot of possibilities that it offers to you. The advertising is one of them. Websites want to know who are those who want to advertise with them and the Demand Side Platform (DSP) is the perfect tool to use.

As a small business, you can use this platform to create targeted display advertising campaigns that are optimized to increase your client base. But how your small business can take advantage of the demand side platform? We want to tell you!

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Demand Side Platform Company

In the world of advertising, there are platforms that allow advertisers to have the desired reach and audience. These tools are known as the DSP companies or Demand Side Platform companies. The purpose of these platforms is to allow the purchase of advertising space through auctions in real time. The advertisers introduce main data about its audience and the platform is in charge of throwing bids through Artificial Intelligence.
After saying this, we are going to show you some companies who had been immersed in the programmatic world. Braise yourself to enter to this amazing world and be prepared to choose what would be the best for you.

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The Three Mary’s: Marketing, Branding and Advertising

                In the universe of online publicity, there is no way we missed there three important definitions: Marketing, Branding and Advertising. Most of the people believe that is not necessary to know about branding marketing. But, ¿What is a brand without a strategy? Well, it’s simple, let’s imagine a brand as a baby. When companies are giving birth to a brand, immediately needs training. In this case, Marketing is a series of strategies, such as the upbringing method, using methods and techniques that leads it up to the good road; Branding is how other people see the brand and Advertising is how the brand acts in the market.

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