The Debate for Brand vs. Performance Advertising

Like anything to do with the internet, the digital marketing industry is rapidly changing and evolving. The advent of different platforms, mobile phones, the different thing you can do online, and ever-increasing global access to the internet has made marketing online a big part of any business’s advertising budget. Performance advertising is seen as one such evolution of the ad industry. It is often compared and contrasted to its predecessor, brand advertising. Here we’d like to look at some of their differences.

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