During the buyer-seller integration, Demand Side Platform companies offer so many opportunities for their audiences. However, many people do not have any idea of how the buyer-seller integration happen. Agencies and companies that provide advertising spaces also automate their processes and collect better results by using the Supply Side Platform.
A Supply Side Platform is a kind of software designed to sell advertising and maximize the prices in an automated way. These platforms allow advertisers to connect their products to various Demand Side Platforms and networks in order to connect consumers.Continue reading “Demand Side Platform companies: the buyer-seller integration”