How to Build Up a Successful Online Campaign

How to Build Up a Successful Online Campaign - marketing campaing

It’s the new year, you want to reach new customers but you’re working off of last year’s resources. Creating an online marketing campaign doesn’t have to difficult—or costly. The key is knowing your consumer. With your target market well-defined, following these five steps will help you build a successful online campaign that gets you the result you want!

  • Step One: Know Your Consumer

Define your ideal customer. Who are you trying to reach? How old are they? Are they male or female? What is their house hold income? What does leisure look like for them? What does their use of technology look like? How much time do they spend online? And where?

Do not be afraid to make your customer as specific as possible—this will not be a limitation to you but an asset. The better defined the target for your product is, the higher your chances of your service or product ending up visible to someone it may really interest.

  • Step Two: Choose Your Target

Now you must define where to place your ads. For your online campaign to be successful ask yourself what sites your customer uses. What websites complement each other that will help you cross promote to your visitors? Do you have any competitors? Where are they advertising? Where are they not?

  • Step Three: Plan a Budget

It’s only after figuring out your targets that you can plan your budget. Go through your list of targets and prioritize spots where you think you’ll get most exposure. Divide your budget per targets and spots. As ads start to pull results you can always go back and expand or diminish campaigns that are working or not for you.

  • Step Four: Content Creation

Create your ads. What are you selling? Think beyond your product or purpose per se. What is the experience you’re selling, what emotions do you want to appeal to? Try focusing on one or two of your best-selling products to highlight in your ad spaces.

  • Step Five: Track and Monitor

Monitor your campaigns. Track the results of your ads. Notice what works and what doesn’t and adjust your targets, budget and strategies accordingly.

The Three Mary’s: Marketing, Branding and Advertising

                In the universe of online publicity, there is no way we missed there three important definitions: Marketing, Branding and Advertising. Most of the people believe that is not necessary to know about branding marketing. But, ¿What is a brand without a strategy? Well, it’s simple, let’s imagine a brand as a baby. When companies are giving birth to a brand, immediately needs training. In this case, Marketing is a series of strategies, such as the upbringing method, using methods and techniques that leads it up to the good road; Branding is how other people see the brand and Advertising is how the brand acts in the market.

                To explain a little bit more about it, here is the basic definition of each word.

  1. Marketing: this term means the image you are presenting to others. It has to do with how you dress, the colors, patterns and ways you choose and also you groom. It depends on the purpose you have. If you are trying to know new people you use certain colors or patterns. It’s the same patterns with a brand, you use strategies to reach the desired audience.
  2. Branding: this term is important in this process. Branding means perceptions. Is the waypeople see you while you are using marketing strategies.
  3. Advertising: this term is as important as it seems. Advertising describes your actions. You need to be connected with your brand in order people catch the message in aright way. On the other hand, if you use strategies that are not in line with the brand, you may confuse or even infuriate your audience.

                In other words, these terms are linked by each other. If you use the right strategy using this terms efficiently, you will get excellent results.