We’ve all seen banner ads. It’s inevitable. As soon as you log onto the internet, they are likely to be in any given page you may be browsing through.
If you’re a marketer or a business and are considering different online platforms for advertising, you should consider banner advertising. So how do you start? Here are some things you should consider:
Continue reading “How to Advertise Your Banner”
We’ve mentioned that your brand is your business’s “personality” (see: Three reasons why branding is important for any brand). Everything from what it looks like to what it represents and how it functions. Like any evolving person, or personality, a business also evolves and therefore so does a brand. When is it time to face the facts and acknowledge that your company has outgrown your brand, that it’s message or purpose has developed? Rebranding is not necessarily the outcome of a company’s shortcomings, even the most successful companies rebrand eventually. The key is knowing if the timing is right.
Continue reading “How to Know It’s Time to Rebrand”
The debate for banner ad effectiveness is a toss-up. There are those who say it is obsolete and others who are searching for new ways to design and place the ads in such a way to maintain their effectiveness.
Although there is a general decrease in the use of banner ads (Is Banner Advertising Dead?), there are some statistics that show that banner ads aren’t dead.
Continue reading “Is Banner Advertising Effective?”
This question has long been in debate. After an initial boom for banner ads in the late 90’s and early 2000’s there are plenty of statistics that prove that banner ads may not be relevant anymore…but is it true? Let’s present the arguments.
Continue reading “Is Banner Advertising Dead?”