During the buyer-seller integration, Demand Side Platform companies offer so many opportunities for their audiences. However, many people do not have any idea of how the buyer-seller integration happen. Agencies and companies that provide advertising spaces also automate their processes and collect better results by using the Supply Side Platform.
A Supply Side Platform is a kind of software designed to sell advertising and maximize the prices in an automated way. These platforms allow advertisers to connect their products to various Demand Side Platforms and networks in order to connect consumers.
¿What can Supply Side Platforms do?
A Supply Side Platform serves to indicate three main elements: the spaces, the target audience and the price. So, ¿can Demand Side Platforms and Supply Side Platforms work together? The answer is yes! They seek for the same purposes and work with pre-defined algorithms; these algorithms explore the spaces, formats and purchase in order to fulfill the parameters of the audience. Both of them, work to have better results with more competitive prices.
Digital advertising is bought for a human sales team; it also distributes products and costs instantly. DSP makes this process less costly and more efficient, it also helps with negotiating ad values and advertising insertion requests. For advertisers, using a DSP simplifies the purchasing process across thousands of websites. Thanks to this, the number of potential buyers increases and the management of both parties becomes relevant thanks real-time bidding
If you still don’t use the Demand Side Platform to increase the efficiency of choosing and buying advertising space online, you are in the stone age. Most of the benefits aim at the fact the agencies can ful fill the immediate necessities of their audience; they can communicate instantly with them, answering and offering what they are looking for.
The Internet is big and you can take advantage of a lot of possibilities that it offers to you. The advertising is one of them. Websites want to know who are those who want to advertise with them and the Demand Side Platform (DSP) is the perfect tool to use.
As a small business, you can use this platform to create targeted display advertising campaigns that are optimized to increase your client base. But how your small business can take advantage of the demand side platform? We want to tell you!
Demand Side Platform = Control
With a DSP you can control what your ads look like and monitor what is working and what is not to change it. Also, this control allows you to put a cap on the ad spending to balance the ad placement and its rate of success.
Additionally, you can adjust some key aspects of the campaign, such as the keywords, to give a twist to a campaign when the trends change or are not working as expected. In the past, when you paid for a banner on a website, you couldn’t change it and if it didn’t work, you lost the money invested.
A Demand Side Platform is an excellent way to capitalize your money and have control over most aspects of an advertising campaign in a much easier way. Neurality offers you the possibility of using a tested DSP that will help you to optimize your ads investment.
In the world of advertising, there are platforms that allow advertisers to have the desired reach and audience. These tools are known as the DSP companies or Demand Side Platform companies. The purpose of these platforms is to allow the purchase of advertising space through auctions in real time. The advertisers introduce main data about its audience and the platform is in charge of throwing bids through Artificial Intelligence.
After saying this, we are going to show you some companies who had been immersed in the programmatic world. Braise yourself to enter to this amazing world and be prepared to choose what would be the best for you.
- Facebook Ads Manager: Back in 2016, Facebook wanted to have its own DSP platform but the privacy of user’s data where first. Thanks to some improvements, Facebook managed to consolidate the improvements to the platforms where all its user’s data were exposed. Now, you can manage, edit and analyze information from one side.
- Amazon Advertising Platform: This platform has become one of the most used in the entire world of business. This platform allows advertisers to collect data from users to place the highest bidding ad in an auction.
- AppNexus. International Internet Advertising and Ad Management Software: This platform is well known for offering efficient solutions in terms of ads and online services. This real- time platform supports any kind of products and enable publishers to maximize the field.
If you want to know more about these websites, you can search for more information.