The debate for banner ad effectiveness is a toss-up. There are those who say it is obsolete and others who are searching for new ways to design and place the ads in such a way to maintain their effectiveness.
Although there is a general decrease in the use of banner ads (Is Banner Advertising Dead?), there are some statistics that show that banner ads aren’t dead.
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This question has long been in debate. After an initial boom for banner ads in the late 90’s and early 2000’s there are plenty of statistics that prove that banner ads may not be relevant anymore…but is it true? Let’s present the arguments.
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What are the benefits of online advertising?
If you or business have not considered creating an online campaign as part of your marketing strategy, consider the following benefits and discover why internet marketing is the leading medium for marketing globally.
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It’s the new year, you want to reach new customers but you’re working off of last year’s resources. Creating an online marketing campaign doesn’t have to difficult—or costly. The key is knowing your consumer. With your target market well-defined, following these five steps will help you build a successful online campaign that gets you the result you want!
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